King the Land

Gu Won (Lee Junho), the heir to the expansive King Group with interests spanning from King Hotel to distribution and airlines, is at the heart of this romantic drama. It narrates the story of Gu Won falling in love with one of his employees at King Hotel.

Gu Won, known for his handsome features, intelligence, and strong presence, is not quite good at romantic relationships. He is particularly put off by artificial smiles and pretenses. This all changes when he meets Cheon Sa Rang (Yoona of SNSD), whose bright, amiable nature and ever-present smile attract him.

Initially, Gu Won mistakenly believes Sa Rang's constant smiling is a ploy to attract his attention. In reality, Sa Rang is a down-to-earth individual with a dream of becoming a hotelier.

Securing a job at the prestigious King Hotel was a significant challenge for Sa Rang, as she competed against many for the position. Yet, it was her authentic smile and positive outlook that won over the hotel management, earning her a permanent spot on the team. This misinterpretation of intentions between Gu Won and Sa Rang slowly transforms into a romantic connection, setting the stage for a touching tale of love and ambition.